Some key point always holds a first glance of a person while initially acquainted in a real life. Same story happens to your social profiles. What attracts your potential employers, stings an eye for future dates and excites your present mates? Advertisers find this assumption quite interesting. So EyeTrack Shop, a start-up that carries out eye-tracking research for advertisers, will light the topic up and will help us to find out secrets applying its new technology on popular social networks.